In these videos, the main character will share their experiences living with IBD and dispel the prejudices associated with the disease. The videos will be published on the association's social media channels around World IBD Day.
In addition to the videos, the association will engage in media work through press releases and targeted story tips. The main focus of media communication is to provide personal stories and factual information - every story is unique!
More info (in Finnish): https://ibd.fi/tapahtuma/maailman-ibd-paiva-2025/.