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World IBD Day 2024

This year, Digestive Disease Week (DDW), one of the most important events for gastroenterology clinicians, researchers and industry professionals are joining World IBD Day celebrations during its congress (18-21 May)!

The organisers are encouraging visitors to wear purple on 19 May to show their support for those living with IBD.

The first 3,000 attendees will receive a purple awareness ribbon and to kick off the day a breakfast will be offered in the Exhibit Hall at 9:30 a.m. (supported by Lilly USA).

Participants will also have the opportunity to visit a photobooth with a purple ribbon and hashtags #worldibdday2024 and #IBDhasNoBorders as a backdrop.

Moreover, there will be floor decals, a walk-in slide in session rooms and even a banner in the DDW app, all aimed at maximising the impact of this year's message!