U.K.

This year, they decided to play to their strengths with a myth-busting campaign, looking at some of the most popular misconceptions people have about IBD, and the truth behind them.

They asked a range of people living with Crohn’s or Colitis to list the main misunderstandings they encounter from those who do not know much about the conditions, and they noticed the same “myths” coming up repeatedly.

Diet, confusion over symptoms, and the realities of living with fatigue and pain were some of the most notable examples. So, in conjunction with the experts in their Knowledge & Information team, they embarked on some “myth-busting” to set the record straight.

Myth-busting is a bit of a current trend on social media, so this approach has worked well with digital audiences. With the help of some influencers and the case studies and ambassadors we have the privilege of working with every day here at Crohn’s & Colitis UK, they have been able to put a different spin on some of the old clichés people with IBD are used to hearing all the time.

The main thing, of course, is that it is a great platform from which to educate the public about Crohn’s and Colitis, which is what World IBD Day is all about!