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World IBD Day 2024

In Scotland 1 in 100 people live with IBD. The Catherine McEwan Foundation helps people with IBD in Scotland live their lives to the full.

This World IBD Day, the Catherine McEwan Foundation wants to encourage people to start the conversation with their campaign #shoottheshitonibd

The aim is to highlight some of the challenges people with IBD face in their everyday lives. 

They also will share patients’ stories to encourage others to speak up and open up the conversation.

The Foundation has crafted a QR code billboard from toilet rolls to increase awareness of Crohn’s and Colitis for World IBD Day!

100 rolls to remind that 1 in 100 people suffer from IBD in the UK.

The QR code links directly to “Shoot the Shit on IBD,” a straight-talking film about living with IBD.

You can watch it here:

For more information visit