Crohn's and Colitis Canada partnered with Crohn's & Colitis Foundation (USA) on a campaign called “IBD Beyond Borders”. The campaign featured four Facebook Live chats (including one in French and one in Spanish), a Twitter chat, and a personal infographic generator to show the difference in IBD treatment and care across the globe. Furthermore many cities lit up landmarks in purple.
Vancouver, Winniepeg and Toronto
Towers at McMaster Children’s Hospital, Hamilton Ontario